Logo

Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

Last Updated: 28.06.2025 01:32

Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

Satellite measures river flow waves for the first time - The Washington Post

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

What happens if they build new bikes?

Why do flat-earthers claim the 1967 photo of Earth from space was made with CGI, even though CGI didn't exist back then?

All their existing customers shake their canes and whine about them “selling out.”

What happens if they try to attract new customers?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Suns reportedly trade Kevin Durant to Houston Rockets for Jalen Green, Dillon Brooks, draft picks - Yahoo Sports

What is their lifestyle?

What is their product?

Typical Harley-Davidson customer

Most Complete Stegosaur Skull Found in Spain Just Changed Everything We Thought About Dinosaurs - Indian Defence Review

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

This…is not a healthy company with a bright future ahead.

Milwaukee-area family suing Children's Wisconsin after daughter's brain donation was lost - Milwaukee Journal Sentinel

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

Why is Reagan seen as the best president in the USA when he literally destroyed the American economy with trickle down system and was strongly against worker unions?

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

Necessitatibus magni nemo ut voluptatem dolore natus.